Improving the Use of Digital Marketing in Increasing Competitiveness of Businesses Operating in Uzbekistan's B2c Sector

Authors

  • Abduvohidov Behzod Teacher of the Department of Digital Economics at the Denov Institute of Entrepreneurship and Pedagogy

Keywords:

advertising, B2C, SEO, SMM

Abstract

Although the role and importance of digital marketing in the B2C (business-toconsumer) sector is very high today, its implementation and effectiveness depends on the nature of industries and types of companies. This article identifies the specific aspects of using digital marketing to increase the competitiveness of businesses operating in the B2C sector in today's competitive environment.

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Published

2023-06-25

How to Cite

Abduvohidov Behzod. (2023). Improving the Use of Digital Marketing in Increasing Competitiveness of Businesses Operating in Uzbekistan’s B2c Sector. Zeta Repository, 21, 123–127. Retrieved from https://zetarepo.com/index.php/zr/article/view/1725

Issue

Vol. 21 (2023): ESH

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.